Tap Me: Tapping Into the Gaming Advertising Market

October 25, 2010

5:51 pm

There are millions of gamers across the globe and thousands of companies that want to reach the gaming community. An issue lies in reaching the gamers without affecting the game. Tap Me, a Chicago-based startup put together by a team of veteran gaming engineers and enthusiasts, is out to solve the problem and create an ad-platform that “will provide an in-context, in-game sponsorship and rewards system which connects gamers, brands, and developers while maintaining the integrity of the gaming experience.”

Tap Me’s iComplishments platform is an API designed to work on top of the gaming apps. The platform adds an interactive level of advertising and social networking to your games. Once an iComplishments game is downloaded, users have the ability to choose to interact with the selected sponsors in exchange for enhanced game features such as faster speed and/or more lives. Once registered, users can also compete against their friends for the highest spot on the leadership boards. The social networking capabilities are numerous and the sponsorship reach has real potential.

Gamers across the world continually search for ways to enhance their gameplay.  iComplishments could be one way to do that, while allowing advertisers to reach these gamers in a way that contributes to the game’s enjoyment. Their goal: no longer will banner ads interfere with gameplay. What could be better for game developers and advertisers? It’s a whole new approach to community and revenue building.

iComplishments is in beta form and currently integrated with Tap Me Inc.’s bitFLIP game. We last saw Tap Me when Tech Cocktail covered them as part of the 2010 Excelerate Labs demo day. Now we’re excited to have the Tap Me Inc. team presenting their product as a featured startup at the Tech Cocktail Chicago Fall Mixer Sponsored by Sprint this Thursday, October 28th at John Barleycorn Wrigleyville, following the Startup Mixology Conference.

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Samantha has been a long time contributor to Tech Cocktail, and runs SLS Consulting, a marketing and partnerships practice in the San Francisco Bay Area. Follow Samantha at @sfsam22.

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