June 20, 2014
Content is King, but not what helped Vox Media raise capital and trust of investors. It takes more than that, there is a formula.
That formula was shared by Vox Media’s CEO Jim Bankoff talk during Tech Cocktail Sessions, to a crowd of entrepreneurs in Crystal City Wednesday night. Tech Cocktail’s Frank Gruber led the conversation, including digital advertising and scaling of content.
Vox Media is one of the fastest-growing online publishers, focused on lifestyle brands. They include The Verge and Eater amongst others. Its audiences are among the most engaged and affluent on the web.
“Our product is the overall experience. We create digital experiences,” explained Bankoff. “It starts with great storytelling. That storytelling has to be aided with everything that has to do with design to excellent user interactions. There’s a lot that goes into this on the day to day.”
All Vox Media sites are built on Chorus, its world-class proprietary publishing platform.
Bankoff knew when he first launched Vox Media in 2003 that digital media was becoming available in real time and more social. He explained that his mindset was to “go after these topical points of passion for people. But in order to do that in scale, you needed a product platform . That is why we developed Chorus, which became our primary asset,” he said.
Vox Media has raised so far US$ 80 million dollars.
“Investors have backed us because we take a platform approach and we are a technologically driven media company. The value is in the technology, talent and culture,” admits Bankoff.
However, he explained, this is a task that is easier said than done.
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