Tel Aviv’s Brow.si Announces $1M in Funding, New Partnership with PrestaShop

August 27, 2013

11:00 am

Brow.si, the Tel Aviv-based company with a mission to “fix the broken mobile web,” today announced a $1M funding round, bringing the company’s total raised funds to over $3M.

Brow.si also announced that it has signed a strategic partnership with leading open source e-commerce platform, PrestaShop. Brow.si has been integrated into the PrestaShop software, allowing PrestaShop-powered store owners to automatically install Brow.si on their sites and enjoy its advanced functionality, including a unique mobile shopping cart. The announcement marks a significant milestone for Brow.si as it allows it to expand its growing footprint within e-commerce websites in addition to its popularity among leading publishers worldwide.

“We are thrilled to add Brow.si to our roster of innovative industry partners,” said Matt Serralta, COO of PrestaShop, in a news release. “With the growing importance of mobile optimization in e-commerce, now online merchants can seamlessly integrate Brow.si on their PrestaShop store and offer their customers an even greater mobile shopping experience.”

Serralata expects merchants to experience higher engagement rates and reduced shopping cart abandonment as a result of the partnership. “Together with Brow.si, we are providing online merchants with revolutionary tools to help them remain competitive in an increasingly lucrative market,” he said.

Brow.si allows publishers and online merchants to seamlessly add sophisticated sharing options, powerful reading features, subscription extensions, and commerce tools to their sites that are specifically designed for mobile web browsing. The company also hopes to help third-party developers create mini-apps that deliver familiar web experiences that exist on desktop browsers to the mobile web.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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