Tendr Relaunches Gift-Giving and Digital Platform

June 14, 2016

10:00 am

When it comes to gift giving, most customers don’t see how digital can connect to this field. But one startup is changing that.

Jeff Beil wants to inspire people to give gifts that are digital, customized and designed to put a smile on your face with Tendr. This startup is connecting gift giving to tech, allowing consumers to transfer money while simultaneously providing emotional impact.

Beil, a Tendr cofounder, said that “It struck us as odd that despite modern ways to transfer funds, no good digital alternative to paper cards and checks existed.”

Tendr – which launches today – uses a formula that combines “sentiment” and “surprise”, to create a fun and unique experience for both the gift giver and receiver.

We love the idea of a close friend’s personal expression wrapped in an illustration by, say, James Gulliver Hancock or Danielle Kroll, followed by the big reveal of how much money they’ve received,” says Beil who founded the Brooklyn-based company with Spencer Bagley and Crispin Roven.

In addition to weddings, the platform allows users to send Tendr for birthdays, graduations, christenings, memorials, group gifts for teachers and other important life occasions.

How Tendr Works

The process from sign-on to sending a gift offers takes about 5-10 minutes. Tendr also links to users bank accounts; a few days after the new roll out, users will also be able to connect their Venmo accounts.

Here’s more about how the platform works:

  • Join the platform: First time users join Tendr through their Facebook accounts or email.
  • Choose a card: Users can browse their digital library of one-of-a-kind stationery.
  • Customize your gift: After choosing a card, users will pick a monetary amount they would like to give and checkout. Gift givers pay a $3 flat fee at the end of each transaction.

Since the company’s first launch on Valentine’s Day in February 2014, more than 10,000 weddings have been hosted on Tendr. With the relaunch, the Tendr team hopes to hit $1,000,000 per month within the next 12 months.

Additionally, Beil and Bagley first had a conversation about Tendr in early 2013. Since then, the platform has quickly grown, but success hasn’t always been easy.

“There is no formula for success. I think the main thing you can do is examine why you want to start a business – be committed to self awareness – and find a framework that works for you,” says Beil.

Photos provided by Tendr.


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Amanda Quick is a tech/startup reporter covering young entrepreneurs for Tech Cocktail. She's also interested in covering apps, emerging technology, IoT and beauty & wellness. Amanda is currently in grad school at Syracuse University studying Information Management. In the past she has interned at NBC Sports, NBC Olympics, Brand-Yourself, and the Times Leader Newspaper as well as worked at WWNY-TV and the StartFast Venture Accelerator in Upstate New York. Amanda is originally from Kansas City, MO but has also lived in Canton, MA and Scranton, PA. To learn more you can visit amandalquick.com. Like Amanda on Facebook and follow her on Twitter.

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