Tesla Model S Beta Revealed

October 1, 2011

11:55 pm

We have been keeping our eye on Tesla, the creation of serial entrepreneur Elon Musk, as they look to rethink the automobile from Silicon Valley. Tesla’s latest creation, the Model S, is an all-electric, four-door, zero-emission automobile that can hold up to seven passengers. Today, Tesla held a special Beta Reveal event at its Fremont, California headquarters for several thousand reservation holders with the new automobile set to go on sale in mid-2012. Attendees got a chance to take a peak at the Tesla Motors factory, which looked cleaner than an Apple Store. They also got to hear from Elon Musk himself as he revealed the Model S. The event coincided with the launch of the new Tesla Motors website.

The vehicle is supposed to go zero to 60 miles per hour in 5.6 seconds, have a 120 mile-per-hour top speed, and a battery-powered range of 160 miles at minimum in the base model. The signature model will be a tad faster with zero to 60 miles per hour in under 4.0 seconds with a 300 mile range.

Musk said on the speediness of the Model S:

“That’s quicker than a 911 (Porsche Carrera). Not bad for an electric luxury sedan.”

The car will be priced around $57,400 with a pair of souped-up models with extra battery capacity priced at $67,000 and $77,000.

I’d love to get my hands on one and I can only imagine the thousand or so in attendance today at the Tesla Model S Beta Reveal event were ready to put rubber to the road.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups.

Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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