The ABC’s of Startup Marketing

July 21, 2010

6:59 pm

Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company.  Especially when you’re first starting out, the win of a single customer could be what pays the light bill for the month or the loss of a single customer could be enough to put the company on life support.  or those of you reading this who work at a startup, if there were a set of tips from a successful startup that would help you be a better marketer at your company, you’d want to know about it, right?

Recently Mike Volpe, VP of Marketing at HubSpot spoke at Atlassian Starter Day in San Francisco about startup marketing.  Mike used his experiences over the past 3 years of spearheading marketing for HubSpot while it grew from 5 to 160 employees and from a few customers to over 3,000.

I think you’ll find this presentation really useful as it has all sorts of actionable nuggets hiding inside of it. I know I took down a few notes and already shot off a couple of ideas to my team. I would encourage you to sit back, relax, and hit play because I think you’ll do the same thing.

In case you missed it during the presentation, Mike broke down the ABC’s of startup marketing into the following:

  • Avoid Addiction
  • Blog Beforehand
  • Create Convenience
  • Data Drives Decision
  • Employ the Exceptional

You can read a short description of each of these over on the OnStartups blog. Were there any letters in the alphabet that you think Mike was missing? List them in the comments below along with a short description.

Editor’s Note: This article was written by Justin Levy. Justin is Director of Business Development, Corporate Strategy & Client Services at New Marketing Labs, a new media marketing agency based in Boston. He writes at and you can follow him on Twitter at: @justinlevy.

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