The Movie Tracker: Movie Ratings, Socially

June 7, 2010

4:59 pm

So the Judd Apatow crew rules your DVD player and Superbad quotes are freely exchanged amongst your friends.  Alas, there comes a time in every frequently-played film’s life when retirement must occur (if only temporarily).  Enter TheMovieTracker.com to help fill the void.

The site promises to offer a user-friendly recommendation service based on previous viewing history and a movie’s characteristics.  Where it differs from other movie rating sites is in its social interactivity. After creating a profile, the user can begin to rate movies that they’ve seen, list when they saw it, and opt in to write their own review.  Virtual badges are awarded to users based on frequency of contribution which is similar to Foursquare.

Each film on the site has a page offering general details and user-generated content, including an overall rating, user reviews, and other suggested viewing.  With links to IMDB, Netflix and Amazon, as well as offering discounted tickets to the major theater chains, the site has created an intersection for the user to share their preferences – from the theatrical to the streaming. In its effort to distinguish itself as a “social” movie ratings site, each film’s page integrates a Twitter feed showing a live-stream of online conversation about the film.

Movie recommendations from friends –both online and off— now are often valued more than those of professional critics.  The Movie Tracker has created peer-to-peer recommendation site through which you can find your next favorite comedy troupe.

The Movie Tracker was founded by Brian Hoffman in 2010 and is showcased startup demoing at the TECH cocktail DC startup and entrepreneurial mixer event on June 17th during Digital Capital Week in Washington, D.C.

Editor’s Note: Alyssa Grinder works in entertainment PR with a specialty in social media marketing and community outreach.  She earned her BBA in Marketing from the George Washington University School of Business and currently works and lives in Washington, DC.  You can follow her on twitter @aissy.

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Alyssa Grinder works in entertainment PR with a specialty in social media marketing and community outreach. She earned her BBA in Marketing from the George Washington University School of Business. Follow her on Twitter at: @aissy

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