The Pivot Discussed By LivingSocial Co-Founder Aaron Batalion

December 27, 2010

4:28 pm

The Pivot. It’s a term that has been used a lot lately in the startup world as it was popularized by the idea of a lean startup which was championed by Eric Ries and Steve Blank. In it’s simplest form, a business should pivot, or change something about it’s direction, if the current business model isn’t working. The use of the term “pivot” may be new, but the idea of changing directions in business is not.

Watch LivingSocial Co-founder and CTO Aaron Batalion as he shares some advice on how to pivot to find your business in this video (below) which was recorded at the Tech Cocktail Startup Mixology Conference which was this past fall.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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