December 27, 2010
The Pivot. It’s a term that has been used a lot lately in the startup world as it was popularized by the idea of a lean startup which was championed by Eric Ries and Steve Blank. In it’s simplest form, a business should pivot, or change something about it’s direction, if the current business model isn’t working. The use of the term “pivot” may be new, but the idea of changing directions in business is not.
Watch LivingSocial Co-founder and CTO Aaron Batalion as he shares some advice on how to pivot to find your business in this video (below) which was recorded at the Tech Cocktail Startup Mixology Conference which was this past fall.
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