Spend Your Online Marketing Dollars Wisely Using the Trade Desk

October 25, 2011

2:10 pm

If you are like most startups, you are working with a tight marketing budget.  If you’ve been thinking about spending some of those dollars for online advertising, check out Boulder-based The Trade Desk.   Their goals is to help you figure what is this impression, this user, and/or this website worth?

Their data-driven marketing suite, which they showcased at our Tech Cocktail Boulder mixer last night, offers you a single place to buy all forms of online media. They help you buy online media more efficiently than anyone else by using massive amounts of data, superior valuation algorithms, machine learning technology, and good old media savvy.

So the suite is composed of 2 products that work together:

The DESK provides access to the major ad exchanges, allowing for real-time buys at the most granular level.  They access high quality, brand-safe inventory that extends the reach of a campaign to millions of websites and billions of impressions.

The ADSERVER offers stand-alone tracking and reporting, so you can see the entire purchase funnel, from impression, to click, to conversion and figure out how your various campaigns are working together.

If you didn’t make it to the event last night, definitely check out their website to learn more.


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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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