Tim Wolters: Company Culture is All About the People

July 25, 2013

3:00 pm

“It’s all about the people,” said someone important, at one point, in humanity’s history. While I’m too lazy to delve into whether someone of actual, historical relevance made any such proclamation (although, I’m sure someone has – right?), there’s no denying the truth behind such a statement. For Tim Wolters, this is an essential truth that companies must apprehend when thinking about company culture.

Wolters is the cofounder and CEO of RoundPegg, a platform that allows companies to quantify their company culture and utilize that in hiring, developing, and engaging employees.

Including RoundPegg, Wolters has founded or cofounded a total of four software companies. Through these experiences, he knows firsthand the kinds of mistakes that startups make, especially when it comes to issues of company culture. Indeed, even for RoundPegg itself, there were some mishaps regarding its company culture and its early engineer hires.

Company culture is essential to any company’s operations, especially when it comes to talent retention. A 2011 survey, conducted by Burston-Marsteller and the Great Place to Work Institute, found a strong correlation between company culture and employee retention for companies in that year’s list for “World’s Best Multinational Companies.”

A company is nothing without its people – its employees build the foundation for what a company can actually create or provide in terms of goods or services. A company’s culture is cultivated through its people, and it is this important lesson that – in Wolters’ mind – companies must learn if they want to continue to grow.

Watch Wolters talk about the importance of company culture in this video.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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