November 30, 2015
We are balls deep in the biggest spending season of the year. Black Friday now starts on the Wednesday before Thanksgiving, and the blatant hemorrhaging of consumer cash does not end on Cyber Monday. Joseph Feldman, senior managing director at Telsey Advisory Group, told NBC News: “Now it’s almost like Black November these days. The whole month is promotions.”
With all of the buying and “getting” we do this time of year, it’s just as important to remember to give. Here at Tech.co we are huge on gratitude. We know how lucky we are and like to give thanks wherever possible (falling just short of overusing the obnoxious #blessed). While we should really make it a point to give year round, Giving Tuesday is a helpful reminder during this time of year.
Giving Tuesday was started in 2012 by the by the 92nd Street Y and the United Nations Foundation as a response to the commercialization and consumerism in the post-Thanksgiving season. It has been growing in popularity every year since then, with millions of dollars being donated to charities on that day alone.
2014 was a huge year for Giving Tuesday (#givingtuesday for those who dig hashtag activism), and hopefully the trends will continue the same way they have for Black Friday and Cyber Monday, and the amount given in 2015 will be even bigger than years prior.
This infographic put together by The Case Foundation gives some incredibly inspiring statistics about the success of Giving Tuesday. Here are just a few, and you can check out the infographic for the rest:
- Total donations grew by 63 percent over 2013
- Estimated $45.68 million raised in 2014
- 68 countries participated in Giving Tuesday in 2014
- 15,000 nonprofits participated
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