January 29, 2016
We live in a time where the advertising industry has nearly endless means of reaching out to its audience. Though it is nice to find something in an unexpected place from time to time, most people avoid adverts and commercials with tools specifically developed for those purposes. We have adblockers for our computers and handheld devices, DVRs for skipping commercial blocks on TV, and common sense for looking the other way.
However, content marketing is a story on its own. With content marketing, marketers have a unique opportunity to reach out to people interested in specific niches. But, it is not as simple as choosing a niche and piling a bunch of words on something hundreds of others already chewed out. You need high-quality and relevant content with fresh ideas and information. Only then will you cover both aspects of content marketing as an SEO strategy. Not only will you generate leads, but also impact google rankings.
The following infographic outlines the development timeline of content marketing in relation to SEO.
Infographic source: https://fourdots.com/content-marketing-timeline/
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