January 14, 2016
The market for mobile apps has been surging in recent years. In 2013, over 100 billion mobile apps were downloaded worldwide. As the market for apps continues to grow, many people are becoming interested in developing their own.
Whether you are planning on developing an app for your own needs or to sell through the App Store, you want to understand the best practices. Here are some tips that you will want to follow.
1. Understand the Market
Developers have created hundreds of flashlight apps over the years. While the market is saturated, at least they took the time to think about something their audience needed. That’s more than can be said about a number of other developers that created apps that were utterly useless. The Tickle Me! app is one of the best examples of an app that really served absolutely no purpose.
According to Trustify founder Danny Boice, developers must take the time to understand what your users need:
“You need to understand the motivations of your users at a very deep level and place triggers in their path accordingly. If you live this concept, you have a solid foundation to do user experience well. If you don’t, then your conversion attempts and growth tactic experiments are likely just a crapshoot.”
There are a number of ways that you can learn more about the needs of your mobile users. One thing that you will want to do is take the time to conduct a market research survey. Ask them what their most pressing needs are and why existing apps fail to provide the right solutions.
2. Understand the Mindset of Mobile Users
Himanshu Sareen, the fonder and CEO of Icreon, said that one of the biggest mistakes developers make is viewing the mobile experience as a scaled down version of the web experience.
The problem is that web and mobile users have different needs and perspectives. The reality is that mobile users are usually less patient, so you need to make sure your apps run faster than a desktop application and require fewer steps.
3. Create Your Monetization Model Upfront
How do you plan to monetize your app? Do you plan to charge a subscription fee? Require users to pay for in app purchases? Use a fermium model and charge for higher end features?
There are a number of different ways that you can monetize your app. You need to choose them before your launch. Twitter and many other companies have had difficulty generating revenue with new monetization strategies, because customers have become accustomed to the clean interfaces they provide and are unwilling to adjust after. You will have an easier time branding your app if customers know your monetization strategy beforehand.
4. Use State-of-the-Art App Development Tools
There are a number of great platforms that you can use to develop new mobile applications. Sybase Unwired Platform (SUP), Pega 7 and Kony are some of the best on the market. You will want to take some time to familiarize yourself with these platforms, so that you can develop powerful apps.
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