July 21, 2016
Podcasting is gaining ground every year, and is rapidly turning from a cottage industry into, well, just an industry. Any major brand can or are starting their own. As Joshua Benton phrased it in an insightful article last year, “podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents.”
Which means that any upstart entrepreneur wants to get an interview on their favorite tech-centered podcast. Luckily, plenty of podcasters would love to find the next great guest. Here’s the best practices to get your podcast interview, as condensed from an exhaustive article by Tyler Basu on Thinkific:
1: Find the podcast that’s right for you
Search iTunes’ many categories. Better yet, Google thought leaders in your industry and then search for their individual names in iTunes. You can even try “[your topic] inurl:/podcast/” as a Google search that will turn up nothing but iTunes links.
2: Research it
The host needs to do interviews, for one thing! Also, give it the sniff test for relevance and whether it’s still active.
3: Contact the host
Either email or ask if you can send an email via social media:
“Most conversations between podcast hosts and potential guests end up being moved to email anyway. So if you contact them on social media or elsewhere, the goal of your interaction should be to ask permission to pitch them and move the conversation to email.”
Stay casual and ask to schedule a quick call so that you can see if you’re a fit for them.
4: Schedule it
Most hosts will record their podcast interview via Skype, so exchange your ID. If using a different service, make sure you understand how it functions.
Show up early, don’t bail, use an external mic, have minimal background noise, ect. You get it.
6: Be great at it
Simple, right? Here’s where your knowledge of the podcast and its host can come in handy. Joke around, share a good story, or whatever it takes to quickly get on good terms. Give succinct answers to questions.
Here’s a good tip: ask when the podcast interview will air before you start recording. That way, you won’t mention events or news that will be outdated by the time the audience hears about it.
7: End with a CTA
A call to action at the end of your podcast interview is a great way to turn that ready audience into a useful resource, and the host likely knows it. They’ll probably ask about your website or twitter handle, so be sure you know what call to action is right for the situation.
That goes for the host after the recording is over, too! Be friendly and ask to stay in touch. With luck, you’ve just made a valuable connection while having fun at the same time.
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