August 16, 2017
Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads.
It is not that there is a lack of lead generation tools, particularly for business-to-business (B2B) firms. It’s just that there are far too many choices out there. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. You need to have a strategy. Build a stack, an all-in-one solution if you may, out of your favorite tools. Here are some of our top recommendations to get you started:
Email Finder Tool – Voila Norbert
Sign up and start using this solution’s simple search interface. Enter the person’s name and company domain. Click the button “Go ahead, Norbert.” And voila! The result will appear in a panel below the search fields, indicating if it’s a 100 percent confirmed email address. Your registration comes with 60 credits. After that, you have the option to pick a plan that fits your needs.
Voila Norbert is fast and effective if you know the full name and affiliation/s of the individual you’re trying to find. It’s more efficient than mining contact details on LinkedIn or asking for them via Twitter. Aside from manual lookup, you can upload a .CSV file and do a bulk search.
Valet – up to 1000 leads/month, $49
Butler – up to 2500 leads/month, $99
Advisor – up to 10,000 leads/month, $249
Counselor – up to 50,000 leads/month, $499
Lead Capture Tool – Leadformly
This tool is suitable for organizations that want to capture high-quality leads from among their website visitors — be it for capturing consulting inquiries, demo requests, or webinar signups. It offers a variety of conversion-optimized templates, which B2B firms, agencies, small businesses, entrepreneurs, and universities can use. Through the use of intelligent and interactive forms, Leadformly promises more effective conversion by two to three times than its competitor.
What’s more? You can build it into your current setup without too much fuss. It integrates with 600+ customer relationship management systems (CRMs), marketing automation tools, and landing page builders. However, Leadformly doesn’t come with a free trial.
Essential – for growing startups, $37/month
Growth – for small businesses and professional marketers, $74/month
Team – for agencies and marketing teams, $149/month
Customer Outreach Solution – Mailshake
Now that you have access to a ton of verified email addresses, the next step is to send out a cold email to each contact. But before jumping right in, you have to look for a solution that is easy to control and manage. It should save you a heap of time since you’re going to deal with a lot of leads.
Mailshake does just that. It will create a personalized email campaign based on your answers to simple questions. You will also be able to schedule follow-ups and emails using link click triggers. Monitor how your messages are doing via charts and stats. Connect your Google account with Milkshake to get started.
Webinar Software – ClickMeeting
This software features a set of tools dedicated to helping you host flawless and productive webinars every step of the way. ClickMeeting lets you create signup forms so you can collect and organize information from your prospects. Then it assists you in preparing an invite to send out to them. It gives you the freedom to choose which elements are going into the webinar room just like you would for a physical venue.
When the webinar goes live, you can make it interactive and keep your audience engaged using the screen sharing, whiteboard, and presentation tools, among others. Afterward, you will have access to webinar and attendee statistics, from which you can derive useful predictions and trends.
Pricing (billed annually):
MyWebinars – 25 to 100 attendees, $25/month
MyWebinars Pro – 50 to 500 attendees, $35/month
Enterprise – 500 to 5,000 attendes, $165/month
Bonus Tool: Promo bar
A non-intrusive way to keep potential customers interested in your products or services, the promo bar is typically placed at the top or bottom of your website. WordPress or Squarespace, for instance, provide templates that blend this feature seamlessly into your website’s overall design. But first and foremost, you have to craft an exciting promo in order to attract good leads.
Read more about lead generation tips at TechCo
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