Real-Time Offer Orchestration with Toovio

October 5, 2011

3:22 pm

Imagine customers receiving your offers when they are most likely to act on them. If you reach customers when they are primed to receive information about your product or service, it can increase both sales and customer satisfaction. Toovio offers businesses real-time marketing solutions that do just that.

Toovio describes itself as “a real-time decisioning solution focused on centralized orchestration of each customer marketing interaction across every channel.” What this means is that Toovio learns about customers through their past purchases and presents customized marketing messages at points of contact including checkout, website, customer service centers and kiosks.

Co-founders Joshua Smith and Jesus Sanchez realized years ago that companies of all sizes were struggling to engage their customers with relevant, timely offers. Every organization strives to provide the right product to the right customer at the right time and in the right context. That’s a lot of “rights” to keep up with, so the former database marketers used their knowledge of accruing information to segment and target customers for more effective marketing opportunities when they are most likely to be well received.

Toovio’s disruptive technology is available to companies of all sizes, but Toovio specializes in providing small-to-mid-sized organizations with a solution that has previously only been available to very large companies with the means to acquire and support multi-million dollar platform applications.  In addition to selling directly to clients, Toovio provides real-time decisioning capabilities to external software partners seeking to enhance their existing solution on the backend with a more analytically driven, data aggregation engine.

Toovio’s technology consists of a proprietary set of algorithms, coupled with a prescribed approach yielded from vast professional experience in database marketing.  The company aims to empower their clients with sophisticated capabilities to deploy and analyze their complex, personalized customer interactions, but to do so in a way that is easy for even the most unsophisticated marketing organization.

Toovio was featured at our Tech Cocktail Minneapolis Mixer last night; you can sign up for a free trial on their website.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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