Top 10 Tips to Integrate PR in a Digital World

June 17, 2010

12:07 pm

On Friday, June 18, at Digital Capital Week, Zenzi Communications will share the top tips and best practices for “PR in a Digital World.” As marketing and PR are changing rapidly with the constant evolution and expansion of the digital ecosystem, success requires integrated efforts that combine the smartest tactics in traditional PR combined with online marketing and SEO practices. The Internet has changed how we receive information, how we interact and engage with each other, with brands and with media. PR is a critical aspect of the marketing mix and there are fundamental shifts in strategy and approach that Zenzi, an integrated marketing & PR agency, will share at this workshop.

With smaller staffs in traditional media newsrooms, multiple ways to communicate, and consumers taking control of their incoming information flow, it is imperative to maintain a two-way dialogue with your target audience. Keep in mind that everyone is a journalist now and each individual should be treated that way.

Below are the top 10 tips (some old, some new) that should be utilized in a cohesive manner together to achieve your communications goals in today’s marketplace:

  1. Know your audience
  2. Develop and communicate a clear and consistent message
  3. Create and maintain relationships
  4. Be authentic & credible
  5. Engage & entertain your audience with big ideas and valuable insight
  6. Learn how to use digital tools
  7. Communicate using multiple touch-points
  8. Manage your reputation proactively through online word of mouth
  9. Create a crisis PR plan
  10. Combine and strategically merge SEO and PR efforts

If you are attending Digital Capital Week, be sure to register for this session to learn more about the new PR landscape and digital ecosystem. For more information or to register visit the session schedule.

Editor’s Note: This post was contributed by Erin Coller of Zenzi Communications our TECH cocktail preferred partner. You can follow them at @zenzibeknown on Twitter.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups.

Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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