Back To Nature: Touch Wood SH-08C

April 6, 2011

8:19 pm

Tech can be fast, sexy, cool, powerful and innovative… but most would agree it’s not often serene and peaceful. Watch this video from Japan and see how Docomo changes that in one of the most beautiful and creative ads we’ve ever seen.

The instrument was created by Kenjiro Matsuo, but the mastermind behind the idea was Morihiro Harano. It took us a while to determine the music, but a search lead us to Bach’s Cantata 147, “Jesu, Joy of Man’s Desiring.

Now sit back, take a deep breath, watch the video and enjoy.

Hat tip to @jtnt for sharing it this afternoon.

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Jen Consalvo is the Cofounder and COO of Tech.Co. She previously worked in product development for almost 13 years at AOL for audiences of millions. Follow her on Twitter at: @noreaster.

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