July 1, 2013
Last Thursday, June 27, TouchCast released an iPad app that aims to merge two potent forms of media we all interact with on a day-to-day basis: web and video. Hailing their creation as the video web, TouchCast looks a lot like TV while maintaining a web-like feel.
“We are on the cusp of a new age where the canvas of the web is video: more specifically, HD video powered by the open standard of HTML5,” says Edo Segal, who cofounded the startup with Charley Miller and Erick Schonfeld, former TechCrunch editor-in-chief. “Video and the web will merge together into one super-medium.”
The team at TouchCast believes they have created the most powerful video consumption and authoring app to date. The featured innovation inherent in their platform is called a Video App (vApp), which allows users to view the web inside a video via web pages and interactive HTML graphics.
These vApps are capable of including maps, polls, Twitter streams, news headlines, photo galleries, and anything developers might fancy dreaming up since they are constructed on an open platform.
The tools available, for those who want to harness the power of TouchCast, operate in conjunction with the web, not apart from it. Each TouchCast channel can house web pages, documents, videos, pictures, and vApps.
The initial launch is small, but relevant to the mission that the TouchCast team has set forth: give the power of a broadcast television production studio to everyone with an iPad. The team is determined to establish their creation as a foundational technology for the future of the web.
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