September 6, 2010
Social media tools like Facebook and Twitter are important in marketing your business and connecting with customers these days. What’s also key is the ability to scale your products or services for certain demographics. Now with Caterva, you have the ability to optimize your social media efforts for ultimate market segmentation.
Caterva is an online platform which tracks Twitter and other social media information to classify users and provide advertisers and publishers targeting capability.
Our mission is to provide applications with the ability to identify, categorize and reach the most valuable users across the social web.
Caterva (formerly Yottaclick) is focused on advanced Twitter user analysis and categorization. Caterva analyzes tweet streams and activity to construct a demographic, geographic, and psychographic profile of your followers. Using this data, Caterva connects organizations with the followers they are working to reach. Caterva was founded in 2009 at the University of Illinois at Urbana-Champaign. The company received seed funding from Illinois Ventures.
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