September 18, 2014
TrackMaven, the analytics platform that provides deep intelligence for digital marketers to enable them to create competitive campaigns, will now provide support for Google+ and Tumblr. The social networks join others, like Facebook and LinkedIn, as the newest data sources for the competitive intelligence platform.
“More and more, our customers are utilizing Google+ and Tumblr to diversify their brand’s digital presence,” said TrackMaven founder and CEO Allen Gannett. “The adoption of Google+ and Tumblr as marketing channels creates the need for visibility into how well their efforts are performing, and how they stack up against key competitors. Since there is not a significant amount of data on best practices on these channels, we’re working with marketers to leverage competitive insights to improve on these platforms.”
The Washington, D.C.-based company provides digital marketers with data and insights across multiple marketing and social channels. Before the inclusion of Tumblr and Google+, the TrackMaven already provided support to Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, email, content marketing, paid ads, organic search, web traffic, and earned media.
According to the company blog post, the reasons for expanding support to these additional platforms are simple. For Tumblr, they note that the social network is a large generator of high-quality referral traffic. And, for Google+, TrackMaven points out that digital marketers that have capitalized on the network have seen major returns with regards to high SEO capital.
The expansion of support to these two data sources follows in the goal of TrackMaven to becoming the leading platform for measuring digital marketing intelligence. In February of this year, the company closed a $6.5 million Series A round to support them in this effort.
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