TrackMaven Closes $14M Series B Round of Financing

December 9, 2014

11:42 am

This morning, Washington, D.C.-based TrackMaven, the analytics platform that provides deep intelligence for digital marketers to enable them to create competitive campaigns, announced the closing of a Series B round of financing. According to a blog post penned by founder and CEO Allen Gannett, the $14 million in new funding was led by New Enterprise Associates and included participation from Silicon Valley Bank and Bowery Capital.

“While this is clearly a moment to celebrate, it’s also a chance for us to step back and think about the challenge ahead,” writes Gannett. “Attracting customers ranging from Fortune 100 brands to tractor distributors to luxury clothing labels, we’ve built a product that people use every day to make significant decisions about what, where, and how to reach their audience. We’ve also built an incredible team of Mavens who care about building a culture that is focused on communication and care for our customers…With two years under our belts, we have many to go.”

TrackMaven provides digital marketers with data and insights across multiple marketing and social channels, including Facebook, Twitter, LinkedIn, Tumblr, Google+, Pinterest, Instagram, YouTube, email, content marketing, paid ads, organic search, web traffic, and earned media. Currently the company has 40 full-time employees. According to the company, the new financing will help them expand their team in engineering, customer success, and sales, as well help enable them to accelerate their product. Essential to this expansion includes a focus on investing in an employee training program that will support the company in its mission to provide the highest level of customer support, training, and service.

Earlier this year, TrackMaven closed $6.5 million in Series A financing from NEA, Bowery Capital, and Acceleprise Ventures. This new financing brings their total amount of funding to $21.8 million.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things.

Aside from writing about startups and entrepreneurship, Ronald is interested in ‘Doctor Who’, Murakami, ‘The Mindy Project’, and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a “writer”. Tweet @RonaldPBarba.

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