November 20, 2013
Trina Chiasson, CEO of InfoActive, yesterday launched her inaugural Kickstarter campaign. She is in the process of building a web app that pulls live data streams into interactive, responsive images that bring infographics to life on websites.
InfoActive wants to be a formidable way to build an easily edited, scalable image using existing and custom data sets. And with more than 7,000 users currently on the waiting list, the hope is that this campaign will garner enough funding for the launch of a public beta this spring.
The software was incubated, in part, by Chiasson’s work as a research fellow at the Donald W. Reynolds Journalism Institute where she studies data visualization in newsrooms. She will market the platform everywhere from small newsrooms to big media outlets alike after it is launched.
“People no longer need to just see data — they need to explore it,” says Chiasson. “We’re looking to bridge the gap between companies’ existing technology and the data stories they’re trying to tell.”
The software uses a drag and drop interface for organizing the graphics to create interconnected visualizations from real-time data. Users can import up to 10,000 rows of data via a Google Spreadsheet or CSV.
Infographics may very well be the fastest growing type of online marketing content; they are a popular way to show data-driven content on the web. Graduating from the FounderFuel accelerator in Montreal, InfoActive went on to be named Best Bootstrap Company at the SXSW Accelerator competition earlier this year: they are proving the research right.
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