Tumblr in the NYTimes

August 2, 2010

2:03 pm

Tumblr offers a great service and it is no surprise it is growing like a weed. It is easy to use and it’s bookmarklet makes microblogging almost as easy as just surfing the Web.

Media Companies Try Getting Social With Tumblr

One of the big differences between Tumblr and Twitter is that Tumblr does not display how many followers a user has, said David Karp, Tumblr’s 24-year-old founder and chief executive.

“Who is following you isn’t that important,” he said. “It’s not about getting to the 10,000-follower count. It’s less about broadcasting to an audience and more about communicating with a community.”

Moreover, he said, the site was designed with creative expression in mind.

“People are creating identities and personalities that Facebook and Twitter are not designed to allow you to do,” he said.

Mark Coatney certainly hopes so. Mr. Coatney, a 43-year-old journalist, is the latest hire at Tumblr, a fast-growing blogging service based in New York that says it has 6.6 million users.

Read more at www.nytimes.com

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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