November 12, 2013
Recently, I had the opportunity to make use of what I think is one of the most reliable and promising Twitter visualization products on the market. I know what you’re thinking… Who needs another product that piggy-backs on Twitter, with the purpose of showing tweets? Well, the truth is we don’t need another one, but what we have needed is something that works perfectly every time and puts customer service first. Enter TweetWall Pro, a Brussels-based startup that is delivering exactly that, a Twitter visualization that is both turnkey and backed by an incredible customer-facing staff.
TweetWall Pro got its start just like many great products, through necessity. Two software engineers from Brussels were hosting a local launch party for a little mobile OS called Android, and they decided it would be fun to display all the tweets occurring during their event on a screen so everyone could follow the conversation. Of course, being engineers, it would not suffice to use one of the buggy products that was already on the market, so they built their own. During that event, they realized they were on to something, so they decided to build out their idea into what is now a very successful business that serves everyone from small meet-up groups, all the way to some of the most recognizable Fortune 500 companies on the planet.
I asked James Rowe, TweetWall Pro’s Chief Sales Officer, what he thought the key to their success was, and without hesitation he answered, “Our commitment to delivering the best customer service possible.” Being a customer that has used the service several times now, I’d have to agree with him. TweetWall Pro doesn’t assume that one size fits all; in fact, they encourage you to customize your visualization to better meet the needs of your attendees and deliver the experience that is based on the variables you care about most. I think what’s most exciting about TweetWall Pro is seeing that a product-based business can be very successful by borrowing from the customer service strategies of service-based companies.
If you want to learn more about TweetWall Pro, check them out on the web, shoot them a question via Twitter @tweetwallpro, and give their promo video a look to see some real world examples of their product running in the wild.
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