SXSW: Twitter's CEO Evan Williams Launches @Anywhere

March 15, 2010

8:39 pm

Today, Twitter CEO Evan Williams was interviewed at South by Southwest and while some might have called it a bit of a snoozer which lead to many attendees to leave early, I found the overall message interesting. It seems as if the SXSW Interactive main keynote is a tough spot to do an interview as we all may recall the infamous Sarah Lacy and Mark Zuckerberg interview a few years ago. Nonetheless, Evan Williams shared the launch of @anywhere, a new Twitter platform, which will allow Twitter-like functionality on sites across the Web with just the simple addition of a piece of javascript. Twitter has locked down a number of partners for the new platform which include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo,, The New York Times,, Yahoo!, and YouTube. According to Twitter the new functionality offers the ability to:

“… follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page…”

Evan also reiterated Twitter’s mission which focuses on “doing good” and creating a platform and infrastructure that “changes that way news and information is communicated.” I think they are already well on their way to doing that.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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