January 2, 2015
Twitter doesn’t want users to miss a thing. That’s why the company started rolling out the “while you were away” feature, which highlights at the top of timeline what Twitter thinks are the best tweets users may have missed since their last visit.
It’s very similar to Facebook’s news feed, which presents status updates and posts in a ranked manner, not necessarily in chronological order. It’s designed to keep important tweets, since more than 500 million tweets are sent daily, from being lost in the constant flow of information.
In the last year, Twitter rolled out various features, including suggestions of accounts to follow, promoted tweets and anti-harassment tools to prevent online bullying. But are all these enhancements too desperate of an attempt to prove the company’s appeal to new users?
According to GeekWire, Twitter is under intense pressure from investors to keep growing. Twitter needs to find ways to make the service useful for new users without driving away the veterans. The “while you were away” feature is made for those who may not use the service often. They are the ones moving the needle of engagement.
So are Twitter’s new features driving away users? Only time can tell. Like any other company, they need to try and if it fails, move on.
We want to hear from you, what are your thoughts on Twitter’s new features, including “while you were away?”
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