March 30, 2012
Twive and Receive is a friendly battle where nonprofits try to raise the most money in a 24-hour period (Pacific time). The top nonprofits/cities will win $15,000 (first place), $10,000 (second), and $5,000 (third) – in addition to all the funds donated.
Inspired by Twestival, Twive and Receive will get the word out through social media enthusiasts and city leaders. That means a big boost for nonprofits who aren’t as tech savvy:
“Many of [the social media enthusiasts] have picked nonprofits that aren’t as comfortable with social media, so this is beyond just a one-day fundraising event. These social super stars are equipping nonprofits with social media fundraising knowledge and an online community to build for the long run,” explains Razoo community manager Ifdy Perez.
Razoo is a fundraising platform where nonprofits can set up campaigns and supporters can donate. The company has organized giving days in the past, raising $13 million on November 16’s Give to the Max day. Perez has a few tips for nonprofits fundraising for Twive and Receive – which work for other online fundraising, too:
- Build a good relationship with supporters via email before you start the campaign.
- Plan out in advance how and when you’ll communicate with supporters on the giving day.
- To attract donations, tell a personal, moving story from someone your nonprofit helped.
- Afterward, say thank you.
Communities will also be organizing fundraising happy hours on June 14:
“When the clock strikes midnight, the electricity that runs through the online community is riveting,” says Perez. “This is something for communities to get excited about, rally behind, and be proud of when, in the end, their favorite cause achieves a new milestone.”
Here are some of the cities already signed up, and their leaders:
Baltimore (Kate Bladow)
Boston (John Haydon, Joe Waters)
Chicago (Heidi Massey)
Dallas (Mike Merrill)
Houston (Grace Rodriguez)
Philadelphia (Gloria Bell)
Seattle (Shanon Doolittle)
Washington, DC (DC Volunteer Lawyers Project)
New York City (Team R4V)
Fargo, ND (HERO Fargo)
Leighton, AL (Dreams Expounded)
If your city or nonprofit isn’t registered, sign up here.
Editor’s note: Razoo was a paid sponsor of Tech Cocktail for SXSW. Check out our SXSW coverage here.
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