Uber for Valet Parking, CurbStand, Acquires Competitor Curby

February 11, 2015

8:00 pm

Los Angeles-based startup CurbStand, the Uber for valet parking, announced the acquisition of its competitor Curby. Financial terms of this transaction were not disclosed.

Curby’s technology platform offers valet operators with advanced business tools, reporting and metrics previously unavailable on CurbStand. Now, it will offer a complete suite of valet services and enable the company to quickly expand to new customer categories, such as lodging chains, healthcare institutions and municipalities.

“Curby is the enterprise hardware and software platform leader for valet operators and by bringing this to CurbStand, we deliver an unmatched value proposition to both businesses and consumers,” said Serge Gojkovich, CEO of CurbStand. “This acquisition strengthens our back-end technology, so we can make CurbStand available at large-scale institutions like hotel chains and hospitals. It will also allow us to provide more on-demand services in the near future. At the same time, we’re helping valet businesses grow and differentiate themselves with cutting-edge tools and real-time intelligence.”

CurbStand allows consumers to check on their mobile phones if valet parking is available, and also complete payments using the app. The app also offers the convenience of cashless tipping.

CurbStand is investing significantly in its rapidly growing network, including a recent $3M funding round, for expansion into new markets and the launch of new features and a companion operator app.


The Curby platform enables valet operators to monitor vehicle and staff activity in real time at each parking location, monitor productivity and the performance of staff members, evaluate historical performance of each parking location, reduce customer damage claims and data mine valuable statistics. Both Curby’s CEO and CTO, Colby Goff and Niels Jonker, will serve as advisors to theCurbStand Board of Directors.

Curbstand is currently available in Los Angeles, Miami, Ft. Lauderdale, Dallas, Austin, Boston, and now Denver. There are plans to expand both its consumer and valet operator apps’ reach to other major U.S. cities.

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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