Why Snuggling an Uber Kitten Is Good for Your Startup

October 30, 2014

9:00 pm

For National Cat Day yesterday, Uber teamed up with Cheezburger and ASPCA for the second year in a row to deliver kittens instead of people.

Users in 7 cities – Austin, Chicago, DC, New York, Phoenix, San Francisco, and Seattle – could open up the Uber app and request a kitten, which would be delivered to your office for 15 minutes of snuggles. The $30 fee was donated to local shelters, and most kittens were up for adoption. 

Frank Gruber Celebrate 1

UberKittens at Vanity Fair

Frank Gruber Celebrate 2

UberKittens at HuffPost SF

I’m sure you don’t need more reasons to snuggle an adorable kitty, but I’m going to give you one anyway: it’s good for your startup.

At Tech Cocktail Celebrate, our CEO Frank Gruber gave a talk about celebration, a theme that runs through our company and through his book Startup Mixology. The gist of it is this: startup life is full of ups and downs, and celebration can be used as a tool to motivate and build momentum through the lows.

“It’s hard and it can take a while and it’s not something that’s going to be an instant success,” said Frank. Instead of pushing through, fueled by stress and adrenaline, what would happen if we paused every now and then for a mini-celebration: a high five, a walk, an office dance party, a kitten snuggle?

No, the world won’t end if you take 15 minutes off. You might just be more productive when you dive back into it.

Watch the full video here:

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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