Updated Nintendo Wii to be Released in Time for the Holidays

August 21, 2011

10:00 am

Gamers never have to worry about becoming bored with the selection of games and consoles out there for purchase–there’s always something new waiting around the bend. Smart brands like Nintendo know to trot out their latest products just in time for the holiday shopping season.

Nintendo is gearing up for the pre-holiday release of its modified Wii. The new model will sit horizontally instead of vertically and is slightly smaller than the original console. Perhaps the best new feature of the Wii is its lower price, making it a wise choice for thrifty Santas, but the console won’t be able to play Gamecube games. The new release is only official in the UK for now, but will likely become available worldwide soon.

However, there’s more to this upcoming release than meets the eye. To take advantage of new, lower-priced hardware and to revive sales, game makers often release an updated version of their system around the same time its predecessor is announced. Nintendo appears to be treading this well-worn marketing path, as its Wii U was announced at E3 2011 and covered by Tech Cocktail in early July. Basically, the updated console release is more like a farewell tour for the current Wii before gamers get the chance to clamber for the shiny, new Wii U.

The original Wii has had an impressive run, though. First released in November of 2006, the Wii has enjoyed popularity among gamers of all ages, and has sold more than 87 million units, making it the best-selling game console of all time.

If you like your Wii vertical and Gamecube-compatible, snatch up the current Wii for 149.99 while you can. But if you’ve been holding out for the Wii, you might want to wait a little longer for the updated, less expensive system to arrive. Pricing still remains under wraps, but the updated Wii will come bundled with Wii Sports, Wii Party, a Wii Remote Plus and a Nunchuk for you to get your game on in style.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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