April 13, 2011
Daily deal and flash sale sites have been popping up, just as Groupon and LivingSocial have grown to dominate the major markets. With this rise of social commerce there have been an increasing number of niche sites that cover one particular market segment very well. A good example is Urban Escapes which was gobbled up by LivingSocial last year and turned into LivingSocial Escapes. But has anyone taken on the college market?
One startup called Uscoop recently launched in Washington, D.C. They offer a private college lifestyle and flash sale website. The site was founded by the team of September Rinnier, Madeline Moore and Jocelyn Gailliot – two UPenn ‘09 graduates and a Brown alum.
The site serves two purposes. First, it has an editorial focus in which students from across the country are profiled in its “Campus Style Watch” and “Campus Cribs” editorial sections. Uscoop campus reps and student paparazzi are integral to the company’s growth models while they look to garner the attention of the college campus. Photography majors regularly submit pictures that capture their campus vibe, while journalism students help to maintain the authentic voice behind the feature editorials.
Second, they inspire 48 hour deals on online retailers. Uscoop offers exclusive vouchers on over twenty up-and-coming brands and big-name retailers, all of whoome are looking to connect with the young demographic. Products range from clothing and accessories to bedding, electronics, and services all relevant to the college lifestyle. Unlike other online discount websites, brands provide discounts on current merchandise for students, as opposed to last season’s overstock inventory.
The site has only been around a few months and already has campus ambassadors, reps and subscribers from over 250 campuses, and it is growing stronger every day.
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