August 29, 2016
As website owners and bloggers, we are the content creators of the internet. With more than a billion active sites on the internet today, not only does this mean there is a never ending supply of content out there flooding the internet, it also means we have a ton of competition. This means it’s going to be more important than ever to make sure your content not only deliver value but also looks great in the process.
In this article, we are going to highlight three useful design tips and tools for making your site content look great. Best of all, each of these methods and tools are free to use. Spending just a few extra minutes on your design work and shareable creative can mean a huge difference for the overall success of your site.
Including Screenshots within Articles
As important as text content is to the articles on your site, visuals will also play a key role. Images bring content to life and keep the reader engaged throughout the reading process. With the attention span of internet users decreasing year of year, it’s important to use visuals as often as possible.
One of the most effective ways to use visuals outside of stock photos is through the use of screenshot images. However, as easy as WordPress is to use for creating content, many site owners still have no idea how to take a screenshot on their computer — which is extremely important for any content creators in the online marketing or business space.
Focus on visuals and always remember to reference back to the site or source when using screenshots.
Creating Custom Social Sharing Images
In addition to creating screenshots, another great way to create images for your site and for social media outreach is through the use of online editing tools. In previous years, if you wanted to create or design your own graphics, you would need to buy expensive software like Adobe Photoshop. Now, through the power of the internet and third-party applications and websites, the process is now easier than ever… and also free!
Browser-based sites and applications like Canva and Pixlr make it extremely easy to start creating and editing images right within your browser. Canva has a great selection of free images and ready-made templates for you to work off of, while Pixlr is more design based and has an Adobe-like interface.
Using the Correct Social Image Sizes
Lastly, keeping with the theme of creating visuals to make your site and content more appealing, it would be a big mistake to not focus on improving your social reach and presence in the process. Nearly every individual, business or brand has a social profile and following, but not all of them look as professional as they could be.
Not all social networks are the same, and nor is the way they deliver content and updates to their audiences. Through the use of the tools above, not only can you create custom images and screenshots for content, you can also make sure your social profile images, backgrounds, and updates are all optimized for the best viewing.
To see a list of the current sizes and specs for each social network, be sure to check out this social media sizes infographic.
The Power of Great Visuals in Site Content
Through the use of the three tools and resources above, there is simply no excuse for anyone to have only “text” content on their site or poor looking images. Screenshots are an amazing resource when referencing other sites and examples, while custom images can also bring new live and branding to a site. At the same time, social media images are key when trying to increase engagement and click-throughs across multiple networks.
Implement each of these design methods into your existing content creation and marketing efforts to see improvements across the board.
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