May 5, 2010
The goal of QR code technology is to turn brand impressions into an interactive exchange in under 10 seconds. – Patrick Donnelly
QR is one of the best lo-fi hacks I have seen. Quick response codes are two-dimensional barcodes that can be read by most camera cell phones. They hold a lot more information then linear barcodes and are gaining popularity in the consumer market. QR codes are a new approach to content delivery, and connecting people with a brand.
Cliff notes of the Wikipedia entry on QR…
Quick response “QR” codes use your phone’s camera as a barcode scanner to access encoded data. The encapsulated data can be a link to a youtube video, another URL, V-card or any text or hypertext you chose. By using an “app” (I recommend I-nigma for iPhone) on your smartphone called a “QR reader” you can decode the desired data and experience the programmed content on your mobile device. The code itself has three alignment squares that allow the reader to orient itself and the center pixels are the actual informational bits.
Value and practical application of 2-D codes…
In full disclosure I am passionate about these little square nuggets, but not for the reasons you may guess. I am not saying that QR codes are going to revolutionize the future. Rather they are the link to a future that is still just out of reach for the modern day consumer and vendor. QR codes are merely a step in the right direction to enhance mobilized communication – they are the VCR to link us to the DVD. I assure you they are not a beta player. If you can integrate QR codes into your current IT and communications strategy, there is a large potential return, at a minimal investment.
Here are some advantages of using QR codes:
- Free to create and use – open sourced technology
- Scans fast
- Compact with a high error tolerance
- Data can be ANYTHING
- Hard-linked codes can connect to variable data
- An intimate targeted experience (UX)
- Already widely used in Asia – thus a capacity for global integration
- Will encourage the adoption of mobile web content and design
Applications for business use:
- Print and web integration
- Extra information
- Geo-centric kiosks or displays
- Fine art
- Storefronts and coupons
- Educational/exhibit design
- Direct downloads
- Computer screen to phone interactions
- Data transmission
Have QR Questions? Leave them in the comments section below.
Editor’s Note: This article was written by Patrick Donnelly of QRArts. QRArts uses QR as a tool to help clients shape strategies for media integration to enhance user experiences and increase ROI. They specialize in custom designed QR codes and mobile web to create experiences as unique as your brand. Patrick will also be on hand to answer questions at DC Mobile TECH cocktail presented by Windows Phone 7 on May 5th.You can follow Patrick on Twitter: @QrArts
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