Using Video in Your Business Is Crucial to Your Success

July 13, 2017

9:20 am

The only constant in the business world is change. Whether it’s marketing, sales, or graphic design, trends are perpetually in flux, making it difficult to be successful in the long run. Fortunately, staying educated and informed on the shifting paradigms of your industry is easier than ever, with a bevy of resources at your avail, particularly on TechCo. But if there’s one trend required to be successful right now, one trend that is more overarching and global than any other, it’s that you need video to succeed.

Whether you’re marketing, advertising, or using social media to attain customers, studies have shown that video is the most engaging and sees the most return on investment, by quite a bit. In fact, featuring video on a landing page can increase conversion by up to 80 percent. Furthermore, including it in an email can increase click-through by as much as 300 percent and 64 percent of viewers who watch a video are more likely to buy a product online. And if those statistics aren’t enough to sway you towards the dark side of video, we don’t know what to tell you.

“In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want,” said Matt Bowman, owner of Thrive Internet Marketing, in a Forbes post.

In order to keep up with this trend, you need to learn how to use videos in your marketing, customer services, sales, and human resources departments. Fortunately, the infographic from Vlogging Guides you’ll find below has a wide range of tactics and practices that can get you on the right track. From promoting content to introducing new employees, there are more than enough options to get you started.

Read more about video marketing on TechCo

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Conor is a writer, comedian and world-renowned sweetheart. As the Senior Writer at Tech.Co, he’s written about everything from Kickstarter campaigns and budding startups to tech titans and innovative technologies. His background in stand-up comedy made him the perfect person to host Startup Night at SXSW and the Funding Q&A at Innovate! and Celebrate, posing questions to notable tech minds from around the world. In his spare time, he thinks about how to properly pronounce the word "colloquially." Conor is the Senior Writer at Tech.Co. You can email him at conor@tech.co.

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