Tinder Had a Dramatic Twitter Meltdown Last Night

August 12, 2015

2:00 pm

In case you guys missed it, Tinder was an absolute mess last night. Like a person who’s been dumped over text, Tinder did what every Millennial mess-up would do after a breakup: tweet about their frustrations.

As a response to newly-published article in Vanity Fair, titled “Tinder and the Dawn of the ‘Dating Apocalypse’,” the mobile dating app had a Twitter meltdown over some of the points made in the magazine’s story.  The article – which offers a fairly critical opinion on the current state of dating in the digital age – uses Tinder and other online and mobile dating apps as examples of a new age wherein the traditional ways of dating are dead and we’re left with a hookup culture and sad expectations.

What started off as a casual (yet very pointed) reference a study cited by Nancy Jo Sales (the writer of the Vanity Fair story), quickly escalated into a Twitter rant about how Tinder is seemingly making the world a better place, referencing user data from those in Pakistan, North Korea, and China. Some really haughty social justice claims for a company that held a lavish Tinder Plus launch party in Santa Monica, CA earlier in the year.

Tinder’s Twitter meltdown does re-affirm a belief that we’ve all known: online dating and the tools we use to engage in it are terrible. That’s not to say that the apps themselves are terrible; rather, the overall experience associated with online dating is just unpleasant overall. While many people continue to create new dating startups (in spite of the terrible odds), consumers are simply trying to navigate their way through his new dating world – a world that’s not entirely out of line of what was argued in the Vanity Fair piece.

You can take a look at some of the tweets from last night’s Tinder meltdown below:

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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