Vegas-based Banjo Shines as a Second Screen During The Super Bowl

February 3, 2014

12:39 pm

Like many of you, I see plenty of apps pass in front of me. I may try them for a week and then usually never think about them again. I know an app is really useful when I feel the urge to pull it out again and again.

During the Super Bowl, I pulled out the app Banjo that I had recently downloaded and had only otherwise briefly played with. Banjo curates the best posts to all the different social media channels, in regards to a specific event, and displays them in a way that’s easy to read on your mobile device. Last night, it almost acted as a second dimension to what I was watching on live television.

One example of Banjo at work was during half-time when the commentators were talking and the rest of the stadium was clearly getting ready for the half-time show. On Banjo, you could see what was happening from the point of the view of the people in the stands, while the commentators were chatting about how the Broncos were getting destroyed. Instagram photos provided a completely different point of view.

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It’ll be interesting to see whether Banjo will be able to capitalize on other worldwide events (where the app clearly shines) and continue to gain deeper mindshare and grow its user base.

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Justin is the product evangelist for AddThis. Previously, he ran marketing at Tech Cocktail, online marketing at HelloWallet, and marketing at Clearspring. He lives in St Louis, MO.

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