November 13, 2014
VIDA is a San Francisco based e-commerce platform that unites socially responsible shopping with a unique manufacturing model that bridges the gap between designers, artists, producers, and consumers. Yesterday they proudly announced the successful close of a seed funding round in which they raised $1.3 million.
The investors in the seed round included Google Ventures, The Valley Fund, Universal Music Group, Beehive Holdings, Slow Ventures, and Jesse Draper. The entirety of the funding will be allocated to recruitment and product development.
“Umaimah and her team have tapped into an emerging trend where consumers favor options that allow them to feel more deeply engaged with the people who design and create the products they use every day,” says Google Ventures partner Dave Munichiello.
Launched with a selection of scarves and tops, VIDA uses a direct-to-fabric digital printing that allows them to produce completely unique items at scale and manufacture in response to demand. They’re removing waste and inefficiencies from the system by working directly with textile mills and factories for their product lines.
If that wasn’t enough social good for one startup, consider that VIDA offers their factory workers literacy, writing, and mathematics programs so they might build a better life for themselves and their families.
“We are using innovations in design and technology to collapse the distances between designers, artists, and producers from around the globe and produce beautiful, original products that uplift and inspire our shoppers and create beauty every step of the way,” says Umaimah Mendhro, founder and CEO of VIDA. “We are turning commerce on its head and reimagining the industry for the thoughtful, global citizens of the modern world.”
The corps of VIDA artists are discovered from all disciplines including painters, photographers, graphic designers, sculptors, and architects. Mendhro, alongside co-founders Alexandra Day Golden and Cameron Preston, have launched VIDA with around 75 designs from these artists.
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