February 10, 2015
Vilynx has been rolling out some major updates to their platform over the last few months, and today they announced yet another first-to-market technology. Specifically built for online video publishers, Vilynx’s new intelligent in-line video ad insertion technology was designed to work with the 5 second preview solution based on user engagement and video views already in place.
The algorithm decides the best moment to insert the ad to maximize ad view rates without disrupting the user’s video browsing experience. What that means for online publishers is that they can more easily leverage consumer browsing habits with targeted in-line advertisements that drive a new revenue stream.
“The ability to maximize revenue for existing video inventory is key to the growth of any publisher,” says Daniel Tibbets, Chief Content Officer of Machinima. “Vilynx does a great job driving increased video play rates with their preview technology, and now publishers have a new revenue stream with the Vilynx’s in-line ad solution for browsing videos.”
It’s obviously big for web platforms, but it’s also has a huge impact on the mobile space where bandwidth and battery constraints limit video consumption. According to Juan Carlos Riveiro, CEO of Vilynx, the new technology offers a better mobile native advertising experience that overcomes these limitations.
According to eMarketer, 51.9 percent of marketing professionals worldwide cite video as the type of content with the best ROI, and U.S. digital video ad spending will nearly double, climbing from $4.14 billion in 2013 to $8.04 billion in 2016. Digital publishers who fail to take advantage of online video – the fastest growing segment within the advertising sector – stand to lose.
“The explosive growth we’re seeing in the online video advertising market provides a huge revenue opportunity for online publishers,” says Riveiro, CEO and co-founder, Vilynx.
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