August 3, 2014
Serious question: when was the last time you saw yourself from any angle other than the front? You can kind of do a little turn in the mirror, twist around to see how things are looking back there – but if you are like me, you just make believe that it’s all going to work itself out somehow.
The body scan technology VFit by VirtualU will leave no doubt about how you look from every angle imaginable, and it has the potential to answer so many more questions with regard to your personal health.
VFit scans your body and produces a 3D image of it with millimeter precision. With information that granular, potential uses are boundless, but at the moment, VirtualU has its eye on the health and fitness market. Cofounder and COO Caroline Pugh believes VFit will have a big impact on how we stay on track to reach our fitness goals.
“This will be an eye-opening experience, whether it is positive or negative…it will be the kick to motivate people to get into the gym on a regular basis,” says Pugh.
By tracking stats like weight, body fat, and BMI over time, VFit is a technology that will integrate well into fitness culture. Go to the gym, workout, shower, and take a 10-second scan to track your fitness goals. This is why VirtualU is targeting gyms as the first consumers of VFit. Staying true to their Virginia Tech roots, VirtualU is piloting the first wave of VFit scanners in Blacksburg-area gyms, with plans to do more beta testing in DC gyms this August.
But why stop at gyms? VFit was originally conceived as a scanner to allow for extremely custom sizing and tailoring within the fashion industry, so a natural next step would be athletics fashion.
“We would like to collaborate with a Nike or an Under Armour that has both the fashion and fitness components,” explains Pugh.
The VirtualU team’s passion for their product comes from two different directions. First, they are fascinated by scanning technology itself and the process of distilling down a product that can be manufactured at the right price point. Second, and perhaps more importantly, they are excited to contribute to personal wellness.
As Pugh puts it, “Being in the health and fitness space, the impact you can make is a very transformative one.”
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