Visiting Mixx HQ; Interview With Mixx CEO Chris McGill

September 4, 2008

2:00 pm

Mixx, a social news aggregator startup based in the Washington, DC area, launched a year ago to offer a very granular social news site. Its use of tags and groups enables users to find and track content that has been recommended leveraging the wisdom of the crowds. I recently visited the Mixx office and met with founder and CEO Chris McGill and we chatted about the past year and the future of the social news site

Chris describes Mixx as:

“The face and body of a site like My Yahoo, Netvibes or PageFlakes, a social media heart like a Digg or Reddit and LinkedIn limbs so you can hold hands if you like. And inspired by Marvin Gaye because we are all sensitive people with so much to give.”

I have attempted to diagram the anatomy of Mixx. Check out the video (below) as I explore and get personal with Mixx at the “mixxing bowl” headquarters in McLean, Virginia.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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