March 21, 2014
Vividly was founded by sisters Sabrina and Silvia Scandar, Sil and Sab, nine months ago with the mission to create a platform where crowdsourced, art-inspired clothing would be sold.
With offices in both Miami and San Francisco, Vividly – previously Sew Love – won first place in the NewMe Miami Popup 2013 Pitch competition, where they were accepted into the program’s accelerator class of 2013. They also raised $20,955 during a Kickstarter campaign in 2012. They made strides, but it was not enough.
“We found that we were able to build a really great community of artists, but we took on too much too soon. We attempted to manage a community, manufacture the products, distribute them, build a brand, and run an ecommerce site – all while being a team of only two. We decided to focus on where we can add the most value instead of being everything to everyone,” explains Sabrina Scandar.
Finding a profitable business model with a proven revenue streams is no easy task, but fear not, loyal Vividly fans. Sil and Sab announced that they are working on a new business model to be released soon.
“We see a silver lining when we look back on what we built in a short time, the lessons learned, and the community of creatives we got to meet,” explain Sil and Sab.
We will update this article with an in-depth interview with the Scandar sisters soon.
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