Vividly’s Bittersweet Pivot

March 21, 2014

4:29 pm

In a letter to users, Vividly announced that it will change course and no longer be accepting submissions nor selling pieces through their ecommerce platform Vividly.co.

Vividly was founded by sisters Sabrina and Silvia Scandar, Sil and Sab, nine months ago with the mission to create a platform where crowdsourced, art-inspired clothing would be sold.

With offices in both Miami and San Francisco, Vividly – previously Sew Love – won first place in the NewMe Miami Popup 2013 Pitch competition, where they were accepted into the program’s accelerator class of 2013. They also raised  $20,955 during a Kickstarter campaign in 2012. They made strides, but it was not enough.

“We found that we were able to build a really great community of artists, but we took on too much too soon. We attempted to manage a community, manufacture the products, distribute them, build a brand, and run an ecommerce site – all while being a team of only two. We decided to focus on where we can add the most value instead of being everything to everyone,” explains Sabrina Scandar.

Finding a profitable business model with a proven revenue streams is no easy task, but fear not, loyal Vividly fans. Sil and Sab announced that they are working on a new business model to be released soon.

“We see a silver lining when we look back on what we built in a short time, the lessons learned, and the community of creatives we got to meet,” explain Sil and Sab.

We will update this article with an in-depth interview with the Scandar sisters soon.

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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