June 5, 2017
According to ANRED, about 1 percent of female adolescents have anorexia, four out of a hundred college age women have bulmia, and 10 million men have suffered an eating disorder in their life. There is nothing more concerning or feelings of helplessness for a parent to learn that your daughter or son has a disorder of this kind. Identifying this disorder can be a challenge when the person becomes secretive about their behaviors, lie to people about why they don’t eat or claim stomach problems while running off to the bathroom to vomit. The condition is hard to treat if not done properly with professional help. This disorder is not going away and one Australian team is looking to change the perspective on this medical issue.
A team from Porter Novelli Melbourne put the discussion of eating disorders front and center in a new virtual reality film Iridescent aimed at helping people understand the world through another person’s eyes and unveil the complexities of anorexia, bulimia and binge eating disorder. What they hope for people to realize is that this disorder is more than just a food issue. For this project, the team worked closely with the Butterfly Foundation to support those with these disorders.
“We don’t speak about eating disorders, so we let the disorder speak for itself.” – Porter Novelli
Author’s note: Here in the U.S. if you or someone you know has a body image or eating disorder please contact a local helpline or connect with NEDA. An eating disorder screening tool is available here.
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