April 5, 2011
If you are not a big fan of business networking and look for any excuse not to attend the same old boring events, Wa.ag (Work as a Group) might just be your cup of tea. They facilitate incentivized “flash networking” events in bars, clubs, restaurants, and other venues during those businesses’ slow days and times.
Wa.ag’s networking model (mission: encourage networking that doesn’t suck) was developed to address the shortcomings of traditional networking, while bridging the gap between online/offline social networking. Social networking sites like Facebook, Twitter and LinkedIn have done wonders for developing online relationships, but those rarely turn into real business opportunities. Wa.ag encourages people to get out from behind their desks and network in person…ultimately creating meaningful connections for themselves and others.
Prior to an event, you can access the social media profiles and bios of others attending, and after the event, you’ll receive alerts reminding you to follow up with the people you met. When you check in at a waag, you’ll get a reward of some sort: free drink, gift card, etc. And, if you are so inclined, you can organize events.
Check out this video to see how it works:
Local businesses that host a waag during their down time gain exposure without the stigma of a fire sale. Events are booked and shared on social media, and your business will be highlighted in the emails that go to members alerting to them of the event. This translates into website traffic and new customers at your physical location(s).
Wa.ag’s founders are David Gise, and Internet entrepreneur who has founded several online ventures including 3Dwalkthroughs.com and OpenOfficeSpace.com, and Marc Spector, principal of the world-renowned architectural firm Spector Group.
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