Have you ever gone shopping online and filled up your e-shopping cart only to realize you don’t want or need the items? I’ve done it, and usually I just close the window and move past it. But WebEngage, a company based out of India, wants to help facilitate the purchase process in that scenario and get online shoppers to pull the trigger when they’re on the fence.
Recently WebEngage formally launched WYSIWYT (What You See Is What You Target), pronounced wiz-i-wit, to introduce a new way to target online shoppers on a site. To run with the example, if an online shopper looks like they might leave the site before purchasing the contents of their cart, WYSIWYT can be told to send a desktop notification pop-up that offers a coupon specific to the items they’ve selected, like free gift wrapping.
“To date we have helped hundreds of eCommerce companies globally reduce their cart abandonment problems,” says Avlesh Singh, co-founder of WebEngage.
It all operates via the WebEngage platform, originally designed for on-site messaging and customer insight collection. And while integrating WYSIWYT might require JavaScript variable integration normally, the team at WebEngage built it as an add-on for the dashboard, allowing people to add it without the help of a developer of IT team.
“You can now build dynamic rules without fiddling with any code,” says Singh. “These rules can be based on any visual content or data that you can SEE on your website. For example, WYSIWYT can be used to push a notification on your product pages, only when the product’s price is greater than $200.”