Welcome to the Magical World of Elfishki

July 19, 2013

1:00 pm

If you’re a parent, you are probably running out of ideas for keeping your kids busy at this point in the summer. Once the family vacation and summer camps are over, you’re likely seeking entertainment for the little ones that will keep them engaged, especially with recent hot temperatures limiting outside play.

Why not hook your kids up with an app that promotes creativity and positive problem solving skills? Elka Palka Production’s Magical World of Elfishki book series is free for iPhone and iPod, and available for purchase for iPad, with 25 apps and over half a million downloads so far.

Elka Palka Production was formed in Southern California in March 2011 by book illustrator Inessa Kirianova, author Elvira Baryakina, and IT project manager Pavel Mamaev. The company focuses on creating a world where art, magic, and technology combine to create visually stunning products for elementary school-age children. The Magical World of Elfishki features little fairy tale creatures who live on the beautiful Rainbow Island in the middle of the Sparkling Sea. Elfishki can fly like butterflies or swim like mermaids.


Even better, there are no bad characters in the stories. Each character has his or her own perspective, and readers learn to appreciate the differences in points of view and figure out how to create win-win solutions.

The stories are published in English and Russian, and Elka Palka Productions will be adding more languages soon. Elfishki come to life with interactive illustrations, original music, and sound effects. And, each fairytale includes a set of comprehension questions and a bonus game to boost children’s creativity and imagination.

Elka Palka Production aims to go beyond merely building a business. According to the team, “We are building a magical universe around Elfishki. We work hard, learn a lot, take care of each other, and make every effort for our children to inherit from us a better world to live in.”

You can check out this universe for yourself on the series’ website.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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