January 26, 2011
The inaugural “What’s Next DC” Marketing Communications Roadmap conference kicked off January 24, 2011 at the George Washington University, hosted by Green Buzz Agency. Not only were some of the talks high energy, jam packed sessions from experts, but attendees also got an edge in being able to have quick access to speakers afterward in addition to break-out brainstorming sessions on niche topics.
Over a dozen speakers shared their stories, including Brian Halligan, CEO of HubSpot, Darell Hammond, CEO of Kaboom!, Debbie Weil, founder of wordbiz.com, Goldy Kamali, CEO of Fedscoop and many others.
Some key highlights included: “Measure often, evolve fast”, which was the advice of Brian Halligan of HubSpot. Bryan Eisenberg reasoned, “Transparency is not your choice, but authenticity & remarkability are!” Bryan recommends embracing future trends by using six sigma training for developing then measuring these important traits:
- Customer Intimate: Just contemplate how well Amazon knows you
- Remarkable: Apple’s products are smart and beautiful
- Authentic: Zappos has redefined authenticity
- Nimble: Best Buy is a stand out example
- Continuously Improving: Google
A recurring message was:
Identify the community of interest, identify their needs, develop quality programs & content and deploy. Optimize this process so it can be repeated.
The AARP case study demonstrated an agency that has embraced this thinking. Experience the energy of their awesome community outreach efforts via the presentation below (or view here). Thanks to Tammy Gordon and the team at AARP.
Tech Cocktail contributor Deanna McNeil (@deannie) resides in NOVA with passions for social/digital media and all things startup related. Deanna currently serves as an IT systems administrator for Learning Tree International.
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