Where to Find Startups at SXSW Interactive

February 27, 2013

12:22 pm

SXSW Interactive attracts over 32,000 attendees (along with Film), scattered across a handful of venues in downtown Austin. Some people are corporate employees, some are individuals, and others are startup entrepreneurs. Here’s where to find the startups.

SXSW Startup Village

Located on the fourth floor of the Downtown Austin Hilton, this is where a lot of the startup action takes place. You’ll find panels, meetups, lounges, pitches, and mentoring. The Startup Spotlight, with pitches from 18 early-stage startups, happens on March 8 from 4-6 pm. The SXSW Accelerator, a demo day-style event with pitches from 48 startups, runs from March 11-12. And on March 9, you’ll find a day of lean startup panels and presentations with guests like Eric Ries and Dave McClure. Startup America will be doing a series of panels from March 8-11 and hosting startups at their studio and lounge.

Hours: March 8, 2-6 pm; March 9-12, 9:30 am-6 pm


Here’s a roundup of SXSW sessions that would be most interesting to entrepreneurs – and where you’ll likely find the startup crowd. Also take a look at the hackathons and workshops on things like UI, raising funding, and coding, and select book signings from The Oatmeal’s Matthew Inman and lean startup pioneer Eric Ries.

SXSW Trade Show

The SXSW trade show is mostly home to larger companies that can afford the booth fees, which range from $2,400 to over $14,000. But a few exhibitors should be of interest: the startup communities #VegasTech and Startups from Korea, and startups like SCVNGR, Seamless, and Seed&Spark.

Hours: March 10-12, 11 am-6 pm; March 13, 11 am-4 pm


For a guide to the hundreds of parties rocking out at SXSW Interactive, follow @sxswparty or @sxswpartylist on Twitter and check out GarysGuide, will tells you whether each party has perks like food and charging stations. Gravy has created a whole map of SXSW parties.

Tech Cocktail’s SXSW #StartupLife Celebration

Join Tech Cocktail for the #StartupLife Celebration (sponsored by CEA and .CO) – including cocktails and startup pitches – on March 9. It’s a daylong event including live interviews with tech leaders from 10 am to 4 pm, a DC tech meetup from 2 to 4 pm, and a huge startup bash and showcase from 7 to 11 pm. Reserve your free tickets here.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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