WhereMark Local Augmented Reality iPhone App

February 7, 2010

8:32 pm

WhereMark Augmented Reality iPhone app

Augmented reality (AR) is an emerging technology that has been popping up on a number of mobile device platforms lately. If augmented reality is new to you, it is a live direct or indirect view of a physical real-world environment where elements are merged with or augmented by a virtual or computer imagery. Wikitude is one of the more popular iPhone applications that leverages augmented reality to point out Wikipedia related points or interested based on your GPS location. AR Drone is an interesting application of augmented reality as it is a helipad that is controlled via your iPhone.

WhereMark a DC-based start-up is focused on bringing local points of interest to you via its iPhone application. The company was founded and is operated by Ken Carter and Matt Tesch. Matt has worked on a number of technical projects as a software developer and project manager. Ken is a systems engineering for high-technology proprietary software and hardware developments. WhereMark recently demoed at TECH cocktail DC 8. Give augmented reality a try – download the WhereMark appWhereMark .

Check out the WhereMark video demo (below).

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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