WHOLE WORLD Water Unites Tourism Industry to Fight Global Water Crisis

July 22, 2015

4:00 pm

It’s common knowledge (or, at least it should be) that a lot of people on this planet don’t have access to clean drinking water. Easy access to water is something that most of you reading this probably take for granted as you sit 20 feet away from your Brita filter or Starbucks refrigerator filled with Smart Water.

WHOLE WORLD Water came up with the idea to engage and unite the hospitality and tourism industry to help end the global water crisis. 1 billion people on this planet do not have access to clean and safe drinking water and approximately 2.4 billion lack access to basic sanitation.

It works like this: Your company becomes a member, you start filtering and selling your own water to customers and visitors (filtration systems typically cost $250-300 per month to lease), you donate 10% of all sales to the Whole World Water Fund.

They started up wholeworldwater.co about three years ago and have scaled considerably in that time. We had the chance to ask the founders some questions about their purpose, their growth, and their challenges.


How has Whole World Water been able to scale so quickly?

Collaborating with global members and partners with large and established audiences to create greater awareness of the global water crisis and ways to get involved.

What does the Whole World Water Fund do?

The whole world WATER Fund was established to radically increase resources to provide access to clean and safe water to communities around the world. Designed specifically for clean and safe water investments, the Fund can be accessed by organizations, charities and social enterprises focused on clean and safe drinking water issues.

How have you leveraged social media?

We believe social media and nurturing an online community is vital to the success of a startup. Social media offers more opportunities to launch campaigns with little or no money while reaching exponential audiences to encourage them to take action and participate in the conversation.

What are you doing differently than others in fighting the global water crisis?

WWW is unique in the space of funding the global water crisis. While we are fund raisers we are not implementers. This gives us the opportunity to work with many charities, NGO’s and social enterprises who are creating innovative and scalable solutions to help end the crisis. We are also quite unique in that we are a business model rather than a fund raising campaign. We have the opportunity to unite a single industry around a better business model that reduces wastes, increases revenue, reduces costs and significantly funds an issue that is affecting every country on the planet.

Image credit: 1001 Fontaines / Luke Barrett and Marie YeC

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Kristin is an aspiring entrepreneur who is enthusiastically navigating her way through the DC startup space. She has an unending passion for learning and is never satisfied with the status quo. During the day she is an ops, biz dev, and marketing maven for Fission Strategy

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